Last Updated: November 20, 2023
At UFORIQ, we respect your ability to know, access, correct, transfer, restrict the processing of,
and delete your Personal Information (defined hereinbelow). We make it a priority to only collect
and use Personal Information provided by you that is necessary to provide you with UFORIQ’s
Products (defined hereinbelow) and Services (defined hereinbelow). This privacy policy describes:
(1) the Personal Information that UFORIQ LBK, LLC, a Texas limited liability company
and its affiliate entities (collectively, “UFORIQ”, “we”, “our” or “us”) collect, use,
share, and store when an individual (“you” or “your”) interacts with UFORIQ Products
or Services;
(2) the Personal Information that UFORIQ and its affiliate entities collect, use, share and
store when you use any UFORIQ Product or Service; and
(3) your related rights.
DEFINITIONS
“Merchant” means a businesses engaged in direct-to-consumer product sales.
“Personal Information” means information that identifies, relates to, describes, is capable of
being associated with, or could reasonably be linked, directly or indirectly, with a particular
individual or household. It does not, however, include (1) publicly available information from
government records, (2) deidentified or aggregated information, or (3) other information excluded
from the scope of applicable state privacy laws.
“Product” means UFORIQ’s technology, including its website, application and platform that
Merchant accesses or UFORIQ provides, that allows information to be exchanged between
Merchant (which may include Merchant Applications and/or a Third Party Platform) and
UFORIQ.
“Services” means any services, features, media, functions, content, tools and links contained in or
offered via the Product.
“User” means Seller or Customer, as applicable.
BY USING ANY UFORIQ PRODUCT OR SERVICE OR OTHERWISE PROVIDE
INFORMATION TO US, YOU ARE CONSENTING TO THE PRACTICES THAT ARE
DESCRIBED IN THIS PRIVACY POLICY. We may update this Privacy Policy from time to
time, as detailed below. If, at any time, you have a question about how your Personal Information
is being used, or if you want to withdraw your consent to certain practices, you can contact us
emailing UFORIQ at the following email address: info@uforiqmarketplace.com. We do not sell
your Personal Information but may use and share such information as described below.
PERSONAL INFORMATION WE COLLECT
We collect information from you through our Products and Services and through any other
interaction you may have with us and our affiliate entities including via email, text and other
electronic message. You provide some of this information directly to us via our Products or
Services and we collect some through your interactions, use, and experiences with our Products
and Services or the devices used to do so.
UFORIQ may collect the following categories of Personal Information:
INFORMATION YOU PROVIDE
Personal Information: your full name, alias, postal address (both billing and shipping), email
address, phone number, photograph of driver’s license (or similar government issued
identification), gender, date of birth, and credit card number or other payment information.
Public Content: The information you contribute or post on our Products or Services (“Public
Content”) is intended for public consumption, including your reviews, tips, photos, videos, check-
ins, comments, likes, favorites, posts, events, bookmarks, friends, lists, compliments, and user
account names and profile photos.
Transactional Information: If you initiate a transaction through any of our Products or Services,
you may submit to us Personal Information. Additionally, some users may submit photographs of
themselves or signatures in order to process an order. From time to time, UFORIQ may promote
certain promotional campaigns or make requests for your participation in surveys or advocacy
efforts which require certain Personal Information.
Employee/Agent Information: If you are an employee or agent of a Merchant, you may be required
to submit your Personal Information.
INFORMATION WE COLLECT
Transactional Information: If you initiate a transaction through any of our Products or Services, in
addition to the information you provide us directly, we also automatically collect certain
information, such as the date and time the transaction was initiated or the transaction status
changes.
Location Information: We collect information about your precise or approximate geographic
location when you consent to providing your location. We may collect this information from your
computing or mobile device if you have enabled such functionality. Some of our services, will not
work without permission to track the User’s location. We may also collect your approximate
location or IP address from your browser using cookies or other web technologies and infer your
location from other information we have collected.
Other Browsing and Device Information: We automatically collect information about you when
you use our Products or Services. In addition to transactional and location information described
above, the information we automatically collect includes log data and device information including
browser type, domain name, the website that led you to our Products or Services, the website to
which you go after leaving our Product or Service, the dates and times you access our Products or
Services, device ID, and browsing activities within our Products or Services (e.g., the links you
click, searches you run, the date and time of your visit or order, the amount of time you spend on
specific pages, the businesses you call, email, or chat using our Products or Services, including
our mobile applications, and the orders and purchases you make through our Products or Services).
We may collect certain information with the help of cookies and other web technologies.
Communications: From time to time, you may contact us. Messages that you exchange through
our Products or Services are saved. If you send or receive messages through our Products or
Services via SMS text message, in addition to saving the messages, we may log phone numbers,
phone carriers, and the date and time that the messages were processed. We may also store the
information that you provide when you communicate with us, including phone calls, letters,
emails, and other electronic messages, or in person.
INFORMATION COLLECTED FROM OTHER SOURCES
Third Party Service Providers: Some of our third-party service providers will collect information
from you directly and share some of that information with us. Other third-party service providers
will collect information about you via cookies or other web technologies and share that information
with us.
HOW WE USE YOUR INFORMATION
We may use your information to:
• Process your request for Services, goods, products, or information;
• Provide you with customer support;
• Provide you with personalized offers;
• Promote the Products and Services;
• Improve, upgrade, and enhance our Products and Services;
• Analyze system administration, debug and identify repairs, and back up our systems to
allow for disaster recovery;
• Detect security incidents and protect, investigate, prevent, and potentially take action
against possible deceptive, fraudulent, unauthorized, malicious or illegal activities;
• Carry out any specific purposes for which we have obtained your consent;
• Comply with applicable legal requirements, respond to law enforcement requests, and
protect and defend the legal rights of UFORIQ, its employees, users, contractors and other
third parties, including enforcing our Terms of Use, this Privacy Policy, and any other
policies governing your access to or use of any of our Products or Services;
• Compile aggregate data to track trends and analyze patterns on our Products; and
• Engage in other legitimate business activities as permitted by law.
By providing your mobile phone number and/or email address through our Products or Services,
you expressly consent to receive informational and transactional messages at the mobile phone
number provided to UFORIQ, including with use of messages, and texts (including, but not limited
to, short message service (SMS) text messages), and/or emails at the email address provided to
UFORIQ. Consent is not required as a condition of your use of the Products or Services. Message
and data rates may apply. Please contact your carrier for more details. You may opt-out of receiving
these messages at any time.
This Privacy Policy does not limit our use or disclosure of non-personal information and we
reserve the right to use non-personal information and disclose it to our partners, product
manufacturers and other third parties at our discretion (including aggregated and/or anonymized
information about our users and their use of our Products or Services).
If we do combine non-personal information with Personal Information, the combined
information will be treated as Personal Information for as long as it remains combined.
HOW WE SHARE YOUR INFORMATION
We do not generally share your Personal Information, except in the following limited
circumstances:
1. We may share your Personal Information at your direction including with third parties to
fulfill orders you place on our Products or through our Services. Similarly, by participating
in one of our campaigns, such as a referral campaign, you direct us to share your
information as contemplated in that campaign.
2. We may employ service providers or individuals to facilitate our provision of the Products
or Services, to provide the Products or Services on our behalf, provide customer support,
perform service-related services (e.g., maintenance services, database management, web
analytics and improvement of features) or to assist us in analyzing how the Products or
Services are used. We may share your information with any third-party service provider
who performs services on our behalf but only to the extent needed to perform such tasks
on our behalf, and we will contractually require them to protect and safeguard your
Personal Information in accordance with applicable laws. For example, if you use our
Products or Services to place an order, we will share information from or about you with
all necessary third-party service providers so that they may facilitate your requested
transaction, including by providing information such as tax calculations and product
availability as well as real time status updates. Merchants and delivery drivers may also
use your information to facilitate the delivery of goods ordered by you using UFORIQ
Products or Services. The applicable point of sale service provider may also use your order
related information as required to process and report transactions under applicable law.
Most of your order information will only be shared with a point-of-sale service provider
after you submit your order, but we will share your delivery zip or postal code and any
other information required to provide accurate tax calculations in the jurisdiction, product
availability, and other information relevant to your potential order.
3. In the event that UFORIQ is or may be acquired by or merged with another company or
involved in any other business deal (or negotiation of a business deal) involving sale or
transfer of all or part of our business or assets, we may transfer or assign your information
as part of or in connection with the transaction and such acquirer or merged entity may
thereafter utilize your Personal Information in accordance with this Privacy Policy. In the
event of insolvency, bankruptcy, or receivership, information may be transferred as a
business asset.
4. We may disclose information from or about you to government officials, law enforcement
or private parties if we believe that such disclosure: (i) is reasonably necessary to comply
with federal, state, or local legal process and legally binding law enforcement instructions
and orders, such as a search warrant, subpoena, statute, judicial proceeding, or other legal
process served on us; (ii) is helpful to prevent, investigate, or identify possible wrongdoing
in connection with our Products or Services; or (iii) protects our rights, reputation, property,
or that of our users, affiliates, clients, partners, or the public. We may disclose your
information if we believe doing so is appropriate or necessary to prevent any liability, or
fraudulent, abusive, or unlawful uses, or to protect UFORIQ, our Products and Services,
or any rights, property, or personal safety of UFORIQ or others.
YOUR PRIVACY RIGHTS
You can make certain choices about our collection and use of your information. You can control
certain Personal Information that UFORIQ obtains and exercise your data protection rights (which
may vary depending on the jurisdiction), by contacting UFORIQ or using various tools we provide.
For example, you can:
• Use the “unsubscribe” links contained in our email messages to stop receiving product or
promotional offers from us via email;
• Opt-Out of messages sent to your mobile device;
• Prevent our Products or Services from obtaining your location (e.g., disabling location
services on your device). However, doing so means your use of certain features of our
Products or Services will be limited.
Not all Personal Information processed by UFORIQ can be accessed or controlled via the tools
described above. If you want to access or control Personal Information processed by UFORIQ that
is not available via the tools above, please contact UFORIQ by emailing UFORIQ at the following
email address: info@uforiqmarketplace.com.
We endeavor to substantively respond to a verifiable consumer request electronically within forty-
five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you
of the reason and extension period in writing.
The response we provide will also explain the reasons we cannot comply with a request, if
applicable. We do not charge a fee to process or respond to your verifiable consumer request.
We may need to verify your request before completing it. For example, we may ask you to confirm
data points we already have about you. We will only use Personal Information provided in a request
to verify the requestor’s identity or authority.
If you, or an authorized agent acting on your behalf, wish to: (1) make a request related to any of
the rights set forth below; or (2) appeal our refusal to act within a reasonable time, please reach
out to us by emailing UFORIQ at the following email address: info@uforiqmarketplace.com.
Right to Know or Access: You may have the right to get confirmation about whether your Personal
Information is being processed. If so, you may have the right to access the Personal Information
and other information, such as the business or commercial purposes for collecting, selling or
sharing information; the categories of Personal Information we collect; the categories of sources
for Personal Information; the recipients (or categories of recipients) to whom the Personal
Information have been or will be disclosed or sold, along with the Personal Information categories
that each category of recipient purchased or obtained, as applicable; the predicted period that the
Personal Information will be stored, or, if not possible, the criteria used to determine that period.
Right to Delete: You may have the right to the deletion or erasure of your Personal Information
from our records in certain circumstances. We will delete or deidentify Personal Information not
subject to one of the following exceptions from our records and will request our service providers
to take similar action. We may deny your request if retaining the information is necessary for us
to:
1. Complete the transaction for which we collected the Personal Information, provide a
good or service that you requested, take actions reasonably anticipated within the
context of our ongoing business relationship with you, or otherwise perform our
contract with you;
2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal
activity, or prosecute those responsible for such activities;
3. Debug products to identify and repair errors that impair existing intended functionality;
4. Exercise free speech, ensure the right of another consumer to exercise their free speech
rights, or exercise another right provided for by law;
5. Enable solely internal uses that are reasonably aligned with consumer expectations
based on your relationship with us;
6. Comply with a legal obligation; and
7. Make other internal and lawful uses of that information that are compatible with the
context in which you provided it.
Right to Correct: You may have the right to correct your Personal Information if inaccurate.
Right to Opt-out of Sharing: You may have the right to opt-out of the sharing of your Personal
Information to certain third parties. To exercise this right, you may submit a request by emailing
UFORIQ at the following email address: info@uforiqmarketplace.com.
Right to Consent and/or Limit the Use and Disclosure of Your Sensitive Personal Information: You
may have the right to consent to and/or limit our use of your sensitive Personal Information to that
which is necessary to perform services, provide the goods reasonably expected, or as authorized
under applicable regulations. To exercise this right, email UFORIQ at:
info@uforiqmarketplace.com.
Right to Data Portability: You may have the right to receive the Personal Information that we
collected about you, in a structured, commonly used and machine-readable format;
Right to Opt-out of Profiling: You may have the right not to be subject to a decision based solely
on profiling, except under certain exceptions under local law.
CHILDREN USING OUR PRODUCTS OR SERVICES
Our Products and Services are intended for adults only and require that Users be no less than
eighteen (18) years of age. Please note that certain of our Products and Services require you to be
at least twenty-one (21) years of age to access and use such Products and Services. Please check
the applicable terms and conditions for such Products and Services for further information.
Individuals under the age of eighteen (18) (or twenty-one (21) for applicable Products and
Services) are prohibited from accessing our Products or Services and/or ordering products on our
Products or Services. If we learn that we have collected or received Personal Information from an
individual under 18 years old, we will delete that information and the associated account. If you
believe we might have any information from or about an individual under 18 years old, please
contact us by emailing UFORIQ at the following email address: info@uforiqmarketplace.com.
USERS OUTSIDE OF THE UNITED STATES
The Products and Services and the servers upon which they are hosted are located in the United
States and are not designed or intended for anyone outside of the United States. If you are outside
of the United States, please do not provide Personal Information to us. Personal Information you
nonetheless submit using the Products or Services or otherwise provide to us will be transferred to
and stored in the United States. By using the Products and providing Personal Information to us,
you acknowledge and authorize this transfer.
ACCOUNT INFORMATION AND KEEP PASSWORDS PRIVATE
If you create an account or register with our Products or Services, you are responsible for
maintaining the security of your password at all times. You are responsible for any and all activities
that occur while logged into your account.
CHANGES TO OUR PRIVACY POLICY
We may occasionally update this Privacy Policy. When we do update this Privacy Policy, we will
also revise the “Last Updated” date at the top of the Privacy Policy. If we make changes to this
Privacy Policy, we will post the updated Privacy Policy on all UFORIQ Products and Services.
Please review this Privacy Policy periodically to stay informed about how we are collecting, using,
sharing, and storing information. If you continue to use the Products after we post an update to this
Privacy Policy, you are indicating your acceptance and consent of the updated Privacy Policy.